Nordic Homeworx was established in 2006 by Swedish native Pauline Madani and is today the exclusive agent of Kährs of Sweden in the United Arab Emirates and Middle East, offering turnkey supply and installation services of Kährs wood flooring for both residential and commercial clients throughout the region.


Representing a wood flooring brand of the highest quality means that we focus on providing a complimentarily reliable supply and installation service to all our clients. We always place the utmost importance on ensuring the selection and choices our clients make are right for them and their project needs, providing full guidance and support throughout the all stages from the initial design phase to the after-care over subsequent years. To further enhance our service, we are continuously learning from experience and working on improving our carefully developed processes to create a synergistic and seamless relationship between our clients and ourselves.


Our award-winning concept of providing specialist and reliable services for a single brand of wood flooring, combined with a strong local presence, has led us to become market-leaders with a reputable name in the region. To date, we have successfully completed over 3000 bespoke projects throughout the Middle East, Eurasia, North Africa and East Africa.


Whether you are considering wood flooring for your residential or commercial space, we invite you to visit our showroom for a consultation with one of our wood flooring experts. Samples of every wood species, colour, finish and floor dimension from Kährs’ wide product range are readily available for you to browse through, making it easier to select the right product. Nordic Homeworx is your reliable, innovative, friendly and responsible all-round partner to meet all your wood flooring requirements – we will support you.


Interested in joining our dynamic team? Discover the current job openings at Nordic Homeworx!


Nordic Homeworx mission is to develop, build and maintain its position as the preferred supplier of quality wood flooring for residential and commercial clients in the UAE and Middle East region.


Specialising in Swedish wood flooring, Kährs, enables us to deliver the best design, highest quality, widest selection and a conscious choice of healthy and sustainable products.


Nordic Homeworx goal is to meet and exceed client expectations, establish lasting relationships and trust with clients, partners, suppliers and employees, through professional and honest communication, client-tailored wood flooring solutions, customer-oriented project management and after-sales services.

Our vision is to be the leading wood flooring supplier in the UAE and Middle East, and the customer’s first choice in wood flooring selection.


Nordic Homeworx complies with this quality policy by:

I. Consistent management focus on quality;

II. Continually improving the effectiveness of our Quality Management System;

III. Motivating our employees to take ownership of their work;

IV. Understanding our customers goals and embracing them;

V. Providing ongoing training to advance the skills of our greatest asset, our employees;

VI. Identifying and solving problems to avoid compromising the quality of our service and products.


Nordic Homeworx places a premium excellence of service and products. We clearly appreciate and respect today’s market forces that mandate delivery of quality service and products. We know that our survival as a company depends on providing the highest quality of service and products on every engagement.