Nordic Homeworx was established in 2006 by Swedish native Pauline Madani and is today the exclusive agent of Kährs of Sweden in the United Arab Emirates and Middle East, offering turnkey supply and installation services of Kährs wood flooring for both residential and commercial clients throughout the region.
Representing a wood flooring brand of the highest quality means that we focus on providing a complimentarily reliable supply and installation service to all our clients. We always place the utmost importance on ensuring the selection and choices our clients make are right for them and their project needs, providing full guidance and support throughout the all stages from the initial design phase to the after-care over subsequent years. To further enhance our service, we are continuously learning from experience and working on improving our carefully developed processes to create a synergistic and seamless relationship between our clients and ourselves.
Our award-winning concept of providing specialist and reliable services for a single brand of wood flooring, combined with a strong local presence, has led us to become market-leaders with a reputable name in the region. To date, we have successfully completed over 3000 bespoke projects throughout the Middle East, Eurasia, North Africa and East Africa.
Whether you are considering wood flooring for your residential or commercial space, we invite you to visit our showroom for a consultation with one of our wood flooring experts. Samples of every wood species, colour, finish and floor dimension from Kährs’ wide product range are readily available for you to browse through, making it easier to select the right product. Nordic Homeworx is your reliable, innovative, friendly and responsible all-round partner to meet all your wood flooring requirements – we will support you.
Having spent many years in the Middle East, Pauline converted a personal passion for wood flooring into a full-fledged Dubai based business in 2006 - combining years of customer service experience with her Swedish heritage. Pauline is from Sweden and speaks Swedish, English and French.
Amir works alongside our Managing Director to ensure that the company is effectively setting and implementing it's direction and strategy. Amir is from Sweden and speaks Arabic, English, Swedish and Croatian.
Jasna’s architectural background and experience has allowed her to work across a wide range of projects, including construction, interior and architectural design. Jasna is from Serbia and speaks Serbian and English.
Mauro brings his expertise and passion for the construction industry, focusing on providing the best sales support to our partners across the Middle East region. Mauro is from Italy and speaks Italian and English.
Julie works with export and commercial sales, supporting with preparing quotations, submittals and liaising with accounts. She also works with logistics- managing all our orders from Kährs in Sweden. Julie is from the Philippines and speaks Tagalog and English.
Najib is an Electro-Mechanical Engineer who is passionate about sales and customer satisfaction, and is focused on the residential market in the UAE. Najib is from Lebanon and speaks Arabic, English and French.
Iryna is a Research Engineer and a Master’s degree holder of Radio and Television broadcasting. She is passionate and a people’s person and is now broadcasting Nordic Homeworx to the residential market in the UAE. Iryna is from Ukraine and speaks Ukrainian, Russian and English.
Marites is a key member of our residential sales team and after-sales department. With her excellent communication and organisational skills, she always ensures client satisfaction. Marites is from the Philippines and speaks Tagalog and English.
Raiceil supports our sales team with administrative tasks and is often the first person you will speak to when calling Nordic Homeworx. She has 6+ years of administrative experience working in a Law Firm. Raiceil is from the Philippines and speaks Tagalog and English.
Sarah works with Nordic Homeworx' marketing, branding and communication- ensuring there is a strong and cohesive brand identity in everything we do. Sarah is from Sweden and speaks Swedish, English, Croatian, Portuguese and some basic Arabic.
Jamil has been instrumental in our business since the company’s formation in 2006. He ensures our team installs Kährs wood flooring to the highest specifications, monitoring the quality for each project, and is our trusted problem-solver. Jamil is from Lebanon/Sweden and speaks Arabic, English and Swedish.
Andreas's long experience in the construction field makes him an expert in time, team and site management; and he seamlessly coordinates and manages all our projects. Andreas is from Sweden and speaks Swedish and English.
Neil supports our project management and installation teams. He handles all scheduling, internal purchases and site permits to ensure all our projects run smoothly. Neil is from the Philippines and speaks Tagalog and English.
John handles all our invoices, payments, and ensures all our documents are in order – from our office, to our showroom and warehouse. John is from India and speaks Malayalam, Hindi and English.
Joey is our highly skilled architectural draftsman, responsible for the site surveys at project sites. He produces detailed CAD drawings with quantity reports based on his calculations. Joey is from the Philippines and speaks Tagalog and English.
Al-Fhadar is a part of our team of architectural draftsmen, producing detailed CAD drawings and quantity reports for our projects. Al-Fhadar is from the Philippines and speaks Tagalog and English.
Charles assists the office team and ensures our office and showroom are in order and samples readily available. Charles is from the Philippines and speaks Tagalog and English.
Interested in joining our dynamic team? Discover the current job openings at Nordic Homeworx!
Nordic Homeworx mission is to develop, build and maintain its position as the preferred supplier of quality wood flooring for residential and commercial clients in the UAE and Middle East region.
Specialising in Swedish wood flooring, Kährs, enables us to deliver the best design, highest quality, widest selection and a conscious choice of healthy and sustainable products.
Nordic Homeworx goal is to meet and exceed client expectations, establish lasting relationships and trust with clients, partners, suppliers and employees, through professional and honest communication, client-tailored wood flooring solutions, customer-oriented project management and after-sales services.
Our vision is to be the leading wood flooring supplier in the UAE and Middle East, and the customer’s first choice in wood flooring selection.
Nordic Homeworx complies with this quality policy by:
I. Consistent management focus on quality;
II. Continually improving the effectiveness of our Quality Management System;
III. Motivating our employees to take ownership of their work;
IV. Understanding our customers goals and embracing them;
V. Providing ongoing training to advance the skills of our greatest asset, our employees;
VI. Identifying and solving problems to avoid compromising the quality of our service and products.
Nordic Homeworx places a premium excellence of service and products. We clearly appreciate and respect today’s market forces that mandate delivery of quality service and products. We know that our survival as a company depends on providing the highest quality of service and products on every engagement.