Nordic Homeworx was established in 2006 by Swedish native Pauline Madani and is today the exclusive agent of Kährs of Sweden in the United Arab Emirates and Middle East, offering turnkey supply and installation services of Kährs wood flooring for both residential and commercial clients throughout the region.
Representing a wood flooring brand of the highest quality means that we focus on providing a complimentarily reliable supply and installation service to all our clients. We always place the utmost importance on ensuring the selection and choices our clients make are right for them and their project needs, providing full guidance and support throughout the all stages from the initial design phase to the after-care over subsequent years. To further enhance our service, we are continuously learning from experience and working on improving our carefully developed processes to create a synergistic and seamless relationship between our clients and ourselves.
Our award-winning concept of providing specialist and reliable services for a single brand of wood flooring, combined with a strong local presence, has led us to become market-leaders with a reputable name in the region. To date, we have successfully completed over 3000 bespoke projects throughout the Middle East, Eurasia, North Africa and East Africa.
Whether you are considering wood flooring for your residential or commercial space, we invite you to visit our showroom for a consultation with one of our wood flooring experts. Samples of every wood species, colour, finish and floor dimension from Kährs’ wide product range are readily available for you to browse through, making it easier to select the right product. Nordic Homeworx is your reliable, innovative, friendly and responsible all-round partner to meet all your wood flooring requirements – we will support you.
Having spent many years in the Middle East, Pauline converted a personal passion for wood flooring into a full-fledged Dubai based business in 2006 - combining years of customer service experience with her Swedish heritage. Pauline speaks Swedish, English and French.
Amir works alongside our Managing Director to ensure that the company is effectively setting and implementing it's direction and strategy. Amir speaks Arabic, English, Swedish and Croatian and has been with Nordic Homeworx since its establishment in 2006.
With his long experience and knowledge, Philipe works with our sales team to maintain the highest level of Kährs wood flooring expertise and service towards our clients. Philipe speaks Portuguese, English and Spanish and has been with Nordic Homeworx since 2010.
Jasna’s architectural background and experience has allowed her to work across a wide range of projects, including construction, interior and architectural design. Jasna speaks Serbian and English, has been with Nordic Homeworx since 2012.
Mauro brings his expertise and passion for the construction industry, focusing on providing the best sales support to our partners across the Middle East region. Mauro speaks Italian and English and joined Nordic Homeworx in 2019.
Najib is an Electro-Mechanical Engineer who is passionate about sales and customer satisfaction, and will be focused on the residential market in the UAE. Najib speaks Arabic, English and French and joined Nordic Homeworx in 2019.
Marites is a key member of our residential sales team and after-sales department. With her excellent communication and organisational skills, she always ensures client satisfaction. Marites speaks Tagalog and English and has been with Nordic Homeworx since 2008.
Julie works with export and commercial sales, supporting with preparing quotations, submittals and liaising with accounts. She also works with logistics- managing all our orders from Kährs in Sweden. Julie speaks Tagalog and English and has been with Nordic Homeworx since 2011.
With strong customer service skills and nearly a decade of sales experience, Hiyas supports the commercial sales team with client quotations and assisting with managing client accounts. Hiyas speaks Tagalog and English and has been with Nordic Homeworx since 2017.
Sarah works with Nordic Homeworx' marketing, branding and communication- ensuring there is a strong and cohesive brand identity in everything we do. Sarah speaks Swedish, English, Croatian and Portuguese and has been with Nordic Homeworx since 2010.
Jamil has been instrumental in our business since the company’s formation in 2006. He ensures our team installs Kährs wood flooring to the highest specifications, monitoring the quality for each project, and is our trusted problem-solver. Jamil speaks Arabic, English and Swedish.
Andreas joined Nordic Homeworx in 2018. His long experience in the construction field makes him an expert in time, team and site management; and he seamlessly coordinates and manages all our projects. Andreas speaks Swedish and English.
Neil joined Nordic Homeworx in 2018 to support the project management and installation teams. He handles all scheduling, internal purchases and site permits to ensure all our projects run smoothly. Neil speaks Tagalog and English.
John handles all our invoices, payments, and ensures all our documents are in order – from our office, to our showroom and warehouse. John speaks Malayalam, Hindi and English and has been with Nordic Homeworx since 2014.
Joey is our highly skilled architectural draftsman, responsible for the site surveys at project sites. He produces detailed CAD drawings with quantity reports based on his calculations. Joey speaks Tagalog and English and has been with Nordic Homeworx since 2014.
Al-Fhadar joined Nordic Homeworx in 2018 as a Junior Draftsman. He produces detailed CAD drawings with quantity reports for project sites. Al-Fhadar speaks Tagalog and English.
Lina joined Nordic Homeworx in 2012 as an assistant the office team, and is one of the first persons you will meet when entering our showroom, and ensures our office and showroom are always in order. Lina speaks Tagalog and English.
Alwidz has been with Nordic Homeworx since 2016.
Amor has been with Nordic Homeworx since 2007.
Angelbert joined Nordic Homeworx in 2013.
Badin has been with Nordic Homeworx since 2017.
Berhamin has been with Nordic Homeworx since 2015.
Charles has been with Nordic Homeworx since 2018.
Christopher has been with Nordic Homeworx since 2014.
Edwin has been with Nordic Homeworx since 2011.
Imran has been with Nordic Homeworx since 2015.
Jhoegie has been with Nordic Homeworx since 2014.
Khalid has been with Nordic Homeworx since 2012.
Martin has been with Nordic Homeworx since 2011.
Michael has been with Nordic Homeworx since 2018.
Ric has been with Nordic Homeworx since 2014.
Rogelio has been with Nordic Homeworx since 2008.
Interested in joining our dynamic team? Discover the current job openings at Nordic Homeworx!
Nordic Homeworx mission is to develop, build and maintain its position as the preferred supplier of quality wood flooring for residential and commercial clients in the UAE and Middle East region.
Specialising in Swedish wood flooring, Kährs, enables us to deliver the best design, highest quality, widest selection and a conscious choice of healthy and sustainable products.
Nordic Homeworx goal is to meet and exceed client expectations, establish lasting relationships and trust with clients, partners, suppliers and employees, through professional and honest communication, client-tailored wood flooring solutions, customer-oriented project management and after-sales services.
Our vision is to be the leading wood flooring supplier in the UAE and Middle East, and the customer’s first choice in wood flooring selection.
Nordic Homeworx complies with this quality policy by:
I. Consistent management focus on quality;
II. Continually improving the effectiveness of our Quality Management System;
III. Motivating our employees to take ownership of their work;
IV. Understanding our customers goals and embracing them;
V. Providing ongoing training to advance the skills of our greatest asset, our employees;
VI. Identifying and solving problems to avoid compromising the quality of our service and products.
Nordic Homeworx places a premium excellence of service and products. We clearly appreciate and respect today’s market forces that mandate delivery of quality service and products. We know that our survival as a company depends on providing the highest quality of service and products on every engagement.