Products
Content

NORDIC HOMEWORX

WOOD FLOORING SPECIALISTS IN THE MIDDLE EAST

Nordic Homeworx was established in 2006 by Swedish native Pauline Madani and is today the exclusive agent of Kährs of Sweden in the United Arab Emirates and Middle East, offering turnkey supply and installation services of Kährs wood flooring for both residential and commercial clients throughout the region.

 

Representing a wood flooring brand of the highest quality means that we focus on providing a complimentarily reliable supply and installation service to all our clients. We always place the utmost importance on ensuring the selection and choices our clients make are right for them and their project needs, providing full guidance and support throughout the all stages from the initial design phase to the after-care over subsequent years. To further enhance our service, we are continuously learning from experience and working on improving our carefully developed processes to create a synergistic and seamless relationship between our clients and ourselves.

 

Our award-winning concept of providing specialist and reliable services for a single brand of wood flooring, combined with a strong local presence, has led us to become market-leaders with a reputable name in the region. To date, we have successfully completed over 3000 bespoke projects throughout the Middle East, Eurasia, North Africa and East Africa.

 

Whether you are considering wood flooring for your residential or commercial space, we invite you to visit our showroom for a consultation with one of our wood flooring experts. Samples of every wood species, colour, finish and floor dimension from Kährs’ wide product range are readily available for you to browse through, making it easier to select the right product. Nordic Homeworx is your reliable, innovative, friendly and responsible all-round partner to meet all your wood flooring requirements – we will support you.

PAULINE MADANI

FOUNDER / MANAGING DIRECTOR

Having spent many years in the Middle East, Pauline converted a personal passion for wood flooring into a full-fledged Dubai based business in 2006 - combining years of customer service experience with her Swedish heritage. Pauline is from Sweden and speaks Swedish, English and French.

AMIR MADANI

CHAIRMAN

Amir works alongside our Managing Director to ensure that the company is effectively setting and implementing it's direction and strategy. Amir is from Sweden and speaks Arabic, English, Swedish and Croatian.

JASNA B. DOLOVAC

DIRECTOR OF COMMERCIAL SALES

Jasna’s architectural background and experience has allowed her to work across a wide range of projects, including construction, interior and architectural design. Jasna is from Serbia and speaks Serbian and English.

MAURO AFFUSO

EXPORT SALES MANAGER

Mauro brings his expertise and passion for the construction industry, focusing on providing the best sales support to our partners across the Middle East region. Mauro is from Italy and speaks Italian and English.

NAJIB BAROUDI

RESIDENTIAL SALES MANAGER

Najib is an Electro-Mechanical Engineer who is passionate about sales and customer satisfaction, and will be focused on the residential market in the UAE. Najib is from Lebanon and speaks Arabic, English and French.

IRYNA FIL

RESIDENTIAL SALES MANAGER

Iryna is a Research Engineer and a Master’s degree holder of Radio and Television broadcasting. She is passionate and a people’s person and is now broadcasting Nordic Homeworx to the residential market in the UAE. Iryna is from Ukraine and speaks Ukrainian, Russian and English.

MARITES SAAVEDRA

RESIDENTIAL SALES & AFTER-SALES

Marites is a key member of our residential sales team and after-sales department. With her excellent communication and organisational skills, she always ensures client satisfaction. Marites is from the Philippines and speaks Tagalog and English.

JULYANA S. INIGO

EXPORT SALES & OPERATIONS

Julie works with export and commercial sales, supporting with preparing quotations, submittals and liaising with accounts. She also works with logistics- managing all our orders from Kährs in Sweden. Julie is from the Philippines and speaks Tagalog and English.

HIYAS ROCHEE DEMETRIO

COMMERCIAL SALES COORDINATOR

With strong customer service skills and nearly a decade of sales experience, Hiyas supports the commercial sales team with client quotations and assisting with managing client accounts. Hiyas is from the Philippines and speaks Tagalog and English.

SARAH VAN DER LOO

MARKETING & BRANDING

Sarah works with Nordic Homeworx' marketing, branding and communication- ensuring there is a strong and cohesive brand identity in everything we do. Sarah is from Sweden and speaks Swedish, English, Croatian and Portuguese.

JAMIL CHAARAOUI

INSTALLATION MANAGER

Jamil has been instrumental in our business since the company’s formation in 2006. He ensures our team installs Kährs wood flooring to the highest specifications, monitoring the quality for each project, and is our trusted problem-solver. Jamil is from Lebanon/Sweden and speaks Arabic, English and Swedish.

ANDREAS ÅKERLUND

PROJECT MANAGER

Andreas's long experience in the construction field makes him an expert in time, team and site management; and he seamlessly coordinates and manages all our projects. Andreas is from Sweden and speaks Swedish and English.

NEIL QUINTO

OPERATIONS COORDINATOR

Neil supports our project management and installation teams. He handles all scheduling, internal purchases and site permits to ensure all our projects run smoothly. Neil is from the Philippines and speaks Tagalog and English.

JOHN CHACKO

ACCOUNTANT

John handles all our invoices, payments, and ensures all our documents are in order – from our office, to our showroom and warehouse. John is from India and speaks Malayalam, Hindi and English.

JOEY DELA REA

ARCHITECTURAL DRAFTSMAN

Joey is our highly skilled architectural draftsman, responsible for the site surveys at project sites. He produces detailed CAD drawings with quantity reports based on his calculations. Joey is from the Philippines and speaks Tagalog and English.

AL-FHADAR TURADJI

JUNIOR DRAFTSMAN

Al-Fhadar is a part of our team of architectural draftsmen, producing detailed CAD drawings and quantity reports for our projects. Al-Fhadar is from the Philippines and speaks Tagalog and English.

LINA MANIO

OFFICE/SHOWROOM ASSISTANT

Lina assists the office team and is one of the first persons you will meet when entering our showroom. She ensures our office and showroom are always in order and makes a great cup of coffee. Lina is from the Philippines and speaks Tagalog and English.

ALWIDZ TURADJI

INSTALLER

Alwidz has been with Nordic Homeworx since 2016.

AMOR GUZMAN

INSTALLER

Amor has been with Nordic Homeworx since 2007.

ANGELBERT ALMANZA

INSTALLER

Angelbert joined Nordic Homeworx in 2013.

BADIN TAJUL

INSTALLER

Badin has been with Nordic Homeworx since 2017.

BERHAMIN MAJID

INSTALLER

Berhamin has been with Nordic Homeworx since 2015.

CHARLES TELEBRICO

WAREHOUSE ASSISTANT

Charles has been with Nordic Homeworx since 2018.

CHRISTOPHER TELEBRICO

INSTALLER

Christopher has been with Nordic Homeworx since 2014.

EDWIN GUZMAN

INSTALLER

Edwin has been with Nordic Homeworx since 2011.

IMRAN ULLAH

DRIVER

Imran has been with Nordic Homeworx since 2015.

JHOEGIE ALBINO

WAREHOUSE/INSTALLER

Jhoegie has been with Nordic Homeworx since 2014.

KHALID SALEEM KHAN

DRIVER

Khalid has been with Nordic Homeworx since 2012.

MARTIN CANTAOI

INSTALLER

Martin has been with Nordic Homeworx since 2011.

MICHAEL DE GUZMAN

INSTALLER

Michael has been with Nordic Homeworx since 2018.

RIC ABASTILLAS

INSTALLER

Ric has been with Nordic Homeworx since 2014.

ROGELIO CALIWAG

INSTALLER

Rogelio has been with Nordic Homeworx since 2008.

CAREERS

Interested in joining our dynamic team? Discover the current job openings at Nordic Homeworx!

DISCOVER MORE

Nordic Homeworx mission is to develop, build and maintain its position as the preferred supplier of quality wood flooring for residential and commercial clients in the UAE and Middle East region.

 

Specialising in Swedish wood flooring, Kährs, enables us to deliver the best design, highest quality, widest selection and a conscious choice of healthy and sustainable products.

 

Nordic Homeworx goal is to meet and exceed client expectations, establish lasting relationships and trust with clients, partners, suppliers and employees, through professional and honest communication, client-tailored wood flooring solutions, customer-oriented project management and after-sales services.

Our vision is to be the leading wood flooring supplier in the UAE and Middle East, and the customer’s first choice in wood flooring selection.

 

Nordic Homeworx complies with this quality policy by:

I. Consistent management focus on quality;

II. Continually improving the effectiveness of our Quality Management System;

III. Motivating our employees to take ownership of their work;

IV. Understanding our customers goals and embracing them;

V. Providing ongoing training to advance the skills of our greatest asset, our employees;

VI. Identifying and solving problems to avoid compromising the quality of our service and products.

 

Nordic Homeworx places a premium excellence of service and products. We clearly appreciate and respect today’s market forces that mandate delivery of quality service and products. We know that our survival as a company depends on providing the highest quality of service and products on every engagement.