September 17, 2012

We are extremely excited about the September/October issue of InsideOut magazine, not only because we love the magazine itself, but because of their app, where you can browse through a digital, interactive version of the magazine. Available for free download on the iPad (App Store) and Android (Google Play).

This is our first digital advertisement on the app and can only conclude that we absolutely love it! Instead of doing the usual one-page advertisement that – quite frankly, feels like any other advertisement – we decided to insert a gallery of our latest collection, Kährs Founders Collection, which we will exclusively launch at the Index show next week. The Founders Collection is based on traditional Swedish real wood floors, where each of the floors is named after Kährs six founding fathers since its establishment in 1857.

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