Our Team
We’re a team of passionate people from different backgrounds. What brings us together is a commitment to doing things well – combining experience, care and attention to detail to make every step of your flooring journey smooth and personal.
Leadership
Pauline Madani
Founder & Managing Director English, Swedish, FrenchHaving spent over two decades in the Middle East, Pauline converted a personal passion for Swedish wood flooring into a full-fledged business in 2006, and has since become a well-established and celebrated female business leader in an otherwise male-dominant flooring industry. Apart from Nordic Homeworx, Pauline is also an active member of the Swedish Business Council, a board member of Build Dubai and a mentor for the Young Professionals program in the UAE.
Amir Al-Madani
Chairman & Co-Founder English, Arabic, Swedish, CroatianAmir has been part of our leadership team since our foundation in 2006 and works with our Managing Director to plan and implement the company's strategies. After having spent most of his life in the Middle East, Amir has a deep well of knowledge in the region's diverse markets. Apart from Nordic Homeworx, Amir is also an entrepreneur, investor and chairman for diverse ventures globally.
Sales & Marketing
Ira Fil
Head of Sales English, UkrainianIra joined our sales team in 2019 as a Sales Executive and has since then become the spearhead of our Sales department. A certified Research Engineer with a Master’s degree in Radio and Television broadcasting, Ira is a positive people’s person with a lot of passion about working with clients to them help realise their visions.
Helena Lundberg Sutton
Marketing Manager English, SwedishHelena joined us in 2024, bringing a Bachelor's Degree in Business and over a decade of marketing experience in the UAE. As our Marketing Manager, she leads strategic partnerships, builds our brand profile, and manages external communications and social media. A keen home renovator, Helena brings both professional expertise and personal passion to her role.
Jasna B. Dolovac
Director of Commercial Sales English, SerbianJasna joined our sales department in 2012. Her B.Arch diploma and work experience in the field give her a comprehensive understanding of the needs of architects and interior designers. She has worked across a wide range of commercial projects including iconic mega-developments, hospitality, F&B, education and wellness facilities.
Marites Saavedra
Sales Manager English, TagalogMarites has been an integral part of our team since 2008 and has held diverse roles over the years, from supporting with administration and logistics, to sales and after-sales. Having a strong knowledge about different departments of our company, combined with her expertise in the product, Marites is one of our most experienced Sales representatives.
Joy Sharrouf
Business Development Manager English, ArabicJoy joined us in 2023 as a Sales Executive and quickly established himself as a specialist in commercial sales. With a degree in Interior Design, he brings valuable insight when supporting architects and designers with their projects, visions, and requirements. As Business Development Manager, Joy is focused on growing our business in Saudi Arabia while continuing to nurture strong client relationships in the UAE.
Samuel Wass
Sales Executive English, SwedishSamuel joined our team in 2024 with a degree in Carpentry and coming from a background of 6+ years of hands-on experience in wood construction and painting, as well as 10+ years in the F&B industry. He has a true passion for exceptional customer experiences and craftsmanship.
Metreen Wamalwa
Sales Executive English, SwahiliMetreen joined our team in 2024 and has a degree in Environmental Management and many years of experience in sales. With a background in the interior construction industry, she is dedicated to assisting clients fulfill their needs and ensuring a seamless experience throughout their journey.
Charmaine Z. Alfonso
Sales Associate English, TagalogCharmaine joined our team in 2022 and has a BSc in Tourism Management. She is an experienced Sales Associate with an extensive background in sales and is equipped with strong intrapersonal and customer service skills, expertly catering to our clients needs.
Lilybelle Glea
Sales Coordinator English, TagalogLilybelle joined our team in 2023 to provide administrative support and service to the sales team. As a BSBA Management graduate, she is an experienced Project and Sales Coordinator.
Suzette Villarin
Sales Coordinator English, TagalogSuzette joined our team in 2024 to provide administration support to the sales team. A computer engineering graduate, she is an experienced sales coordinator. With her strong background in customer service, Suzette is often the first point of contact for our new clients.
Finance
John Chacko
Senior Accountant English, Malayalam, HindiSince 2014, John has been a key member of our team, being our trusted supervisor of all our financial transactions and legal paperwork. He also oversees and supports our team with regards to any documentation and contracts.
Rowena Rebustes Cuadrante
Accountant English, TagalogRowena joined the Nordic Homeworx Finance team in 2024, bringing over 20 years of accounting and administrative experience in the UAE. A skilled accountant, she manages Accounts Receivable, collections, petty cash and invoicing, and also supports broader financial operations as a general accountant.
Abdul Rashid
Accountant English, Malayalam, HindiAbdul Rashid joined our Finance team in February 2025, bringing five years of experience in finance and accounting. A Certified Management Accountant with a Bachelor’s in Commerce, he focuses on financial reporting, analysis, payables, and taxation, helping keep our financial operations accurate and efficient.
People & Processes
Vidhya Murugan
HR Coordinator English, Malayalam, Tamil, HindiVidhya joined our team in 2024 as HR Coordinator and holds an MBA with a major in Human Resource Management and a Bachelor of Commerce. As an experienced HR professional, Vidhya is known for leveraging strong organisational and interpersonal skills to effectively address complex HR challenges.
Nada Dabliz
People & Processes Coordinator English, Arabic, SwedishNada is an integral part of our administrative team, having been with us since 2007. With a long history in administrative support, Nada provides excellent support with daily tasks such as documentation, petty cash and receivables.
Mona Abdulla Ahmed Saeed Alabdouli
Administrative Assistant English, ArabicMona joined our team in 2024, bringing a Bachelor's degree in Teaching. Her background in education makes her a valuable asset in supporting our team's learning and development.
Customer Experience
Julyana S. Iñigo
Head of Customer Experience English, TagalogJulyana joined our team in 2011 to assist with administrative tasks but quickly became our international logistics expert and sales specialist. She now leads our Customer Experience department, ensuring our valued clients have the best experience and receive the utmost attention and care from our team.
Shallymar Dugang
Customer Experience Specialist English, TagalogShallymar joined us in 2021 to support our sales team and operations and has since progressed to specialise in Customer Experience. She maintains contact with our clients to ensure that we proactively manage maintenance and continue to exceed our customers’ expectations at all times.
Aline Candole
Customer Experience Coordinator English, TagalogAline joined our team in 2024 to support Customer Experience department. He holds a Bachelor of Education with a major in Human Kinetics and Sports, and comes with a strong background in customer experience. Aline leverages his customer service and technical expertise to address client needs and provide support.
German Latumbo
Customer Experience Specialist English, TagalogGerman initially joined us as an installer in 2021 but has since become a crucial member responsible for supporting our office team with daily tasks, as well as ensuring clients receive a pleasant experience during their visit to our showroom.
Mary Grace Jose
Customer Experience Concierge English, TagalogGrace joined our office and showroom team in 2024, creating a warm and welcoming environment for our clients. She also plays a key role in supporting daily office operations, ensuring smooth and efficient service for all.
Orlando Cabbadu
After Care Team Lead English, TagalogOrlando joined Nordic Homeworx in 2019 and now leads our After Care Team. With a background in flooring and joinery from the Philippines, he previously worked as a factory supervisor managing diverse teams and custom projects, including flooring, pergolas, and wall cladding.
Reynier Estabillo
After Care English, TagalogReynier has been with us since 2023 and specialises in After Care, providing maintenance and repairs for our existing clients.
Elmar Domingo
After Care English, TagalogElmar joined us in 2023 to help organise our warehouses and sample preparations. In 2024, he moved to our After-Care team, where he provides maintenance and repairs for existing clients. He’s proud to be part of a team that’s all about learning and delivering a job well done.
Ronel Del Pilar
After Care English, TagalogRonel joined our After Care Team in 2024, bringing over five years of experience in the UAE and a versatile background in technical trades. Skilled in painting, plumbing, carpentry and flooring installation, he has a proven track record in delivering quality work across diverse projects.
Julius Gutierrez
After Care English, TagalogOperations
Andrea Chikosi
Head of Operations EnglishAndrea joined us in 2021 to streamline and enhance our internal processes and customer journey. Her engineering background and MSc in Sustainable Development fuels her passion for growing the capabilities of our operations team. She is committed to delivering exceptional customer experiences and connecting UAE residents to sustainable living.
Flobelle Villasan
Operations Coordinator English, TagalogFlobelle joined us in 2025 as Operations Coordinator, bringing over 16 years of experience in customer service, telesales and operations. With a background in team leadership and process improvement, she plays a key role in keeping our operations running smoothly and ensuring client satisfaction. She holds a Bachelor’s degree in Business Administration, majoring in Human Resource Development Management.
Projects | Operations
Petros Georgiou
Head of Projects English, GreekWith extensive experience in managing retail, hospitality, and residential projects, Petros joined us in 2021 to lead our projects from concept to completion. As our technical expert, he ensures each project meets high standards, prioritising client satisfaction through his dedicated support and keen attention to detail - qualities our clients truly value.
Winston Dimaandal
Project Manager English, TagalogWinston joined our operations team in 2021 to help with the coordination between our installation teams and to ensure projects run smoothly. He believes that attention to every single detail and good communication is key to delight our customers. He is proactive and is continuously looking for new and better ways to improve our products and services to better meet the needs of our customers.
Marvin Corbito
Project Manager English, TagalogMarvin joined our operations team in 2023 to assist with the management of our projects. With a BSc in Engineering, great planning skills and many years of experience working with commercial projects, he is an excellent addition to our operations team.
Taha Saleh
Project Manager English, Arabic, SwedishTaha joined us in 2025 to support smooth project execution from planning to completion. With a background in electrical engineering and solid experience in fit-out and MEP project management, he’s passionate about building efficient workflows and delivering high-standard results.
Mariah Baltazar
Project Coordinator English, TagalogMariah joined our team in 2024 to help with administrative tasks and support the Projects team. She is a graduate of civil engineering with project coordination expertise and is committed to encouraging teamwork, communication, and efficiency to produce meaningful outcomes for our clients.
Eugenio Jamaquin
Junior Project Coordinator English, TagalogNew to the team in 2024, Eugenio grew up around his father’s furniture shop in the Philippines. He’s motivated by learning from his colleagues and after spending a year on site he is now training to become a Project Coordinator.
Technical | Operations
Matthew Wilson
Head of Technical English, FrenchMatthew joined us as Technical Manager in 2024, ensuring every project meets the highest standards of quality and service. A skilled carpenter and joiner with over 20 years of experience, including an award-winning timber-framed eco-house in the UK, he brings exceptional craftsmanship and expertise to every installation.
Vanessa Ramos
Technical Design Executive English, TagalogVanessa joined our CAD team in 2024 with solid experience as an interior design consultant. She has worked on residential, retail, and hospitality projects, focusing on design, fabrication, and detailed drawings. Vanessa’s technical skills and attention to detail add precision and quality to our design work.
Joey Dela Rea
Sr. Architectural Draftsman English, TagalogJoey, our seasoned architectural draftsman, has been an integral part of the team since 2014. With extensive expertise in on-site measurements, technical drawing, and quantity reporting, he ensures accuracy at every stage. Joey is particularily skilled in BIM objects and realistic renderings.
Emmanuelle Diaz
Sr. Architectural Draftsman English, TagalogEmmanuelle joined us in 2021, bringing solid experience in architectural drafting and interior design. Previously a project team leader in technical design, he specialises in creating detailed fit-out drawings.
Ric Abastillas
Technical Team Captain English, TagalogRic joined our team in 2014 with an extensive carpentry background from the US. He loves working on villa installations where he provides technical solutions and interacts with clients to make sure they are happy with their new floors.
Jhoegie Albino
Technical Installer English, TagalogJhoegie, a former teacher and carpenter, has been with Nordic Homeworx since 2014, he recently transitioned from After Care to the Technical team. His enjoys bringing clients’ visions to life, especially on villa projects, where he enjoys delivering results that exceed expectations.
Nar Singh
Spray Painter English, HindiNar joined our Technical team in 2024.
Logistics | Operations
Revathi Sajikumar
Purchasing & Logistics Executive English, Malayalam, Hindi, TamilRevathi joined us in 2023 to manage our purchasing and logistics department. She is an Electrical Engineering graduate with a long background in logistics. Revathi is passionate about creating seamless processes to track our stock levels and ensuring project material orders are handled in the most efficient manner.
Amal Ashok Kumar
Operations Coordinator English, MalayalamAmal joined us in 2023 to support our operations department. A Mechanical Engineering graduate, Amal works with our logistics team to support with purchasing and coordination of deliveries.
Imran Ullah
Warehouse Supervisor English, UrduImran initially joined us in 2015 to support our operations and logistics department with project deliveries. He has since moved on to working directly with the supervision of our warehouse and inventory.
Shafic Kabuye
Warehouse Floor in Charge English, SwahiliShafic joined us in 2024 to support with the management of our warehouses.
Khalid Khan
Driver English, UrduKhalid joined our team in 2013 and has since been a crucial part in ensuring our deliveries reach their destinations on time.
Installation | Operations
Michael De Guzman
Team Captain English, TagalogMichael has been with us since 2018 and is one of our Installation Team Captains.
Mario Paranal
Team Captain English, TagalogMario has been with us since 2019 and is one of our Installation Team Captains.
Chris Telebrico
Team Captain English, TagalogChris has been with us since 2014 and is one of our Installation Team Captains.
Alwidz Turadji
Team Captain English, TagalogAlwidz has been with us since 2016 and is one of our Installation Team Captains.
Martin Cantaoi
Installer English, TagalogMartin has been with us since 2011.
Angelbert Almanza
Installer English, TagalogAngelbert has been with us since 2013.
Badin Tajul
Installer English, TagalogBadin has been with us since 2017.
Rodello Mahidlawon
Installer English, TagalogRodello has been with us since 2019.
Bernie Barbara
Installer English, TagalogBernie has been with us since 2021.
Jomar Arsenal
Installer English, TagalogJomar has been with us since 2022.
Junnel Jamaquin
Installer English, TagalogJunnel has been with us since 2022 and brings a natural talent for woodworking to every project. In the UAE since 2014, he enjoys sharing his knowledge with the team and takes pride in delivering top-quality results.
Arnold Navarro
Installer English, TagalogArnold has been with us since 2023.
Gherald De Guzman
Installer English, TagalogGherald has been with us since 2023.
Leo Borbon
Installer English, TagalogLeo has been with us since 2023.
Leo Lauron
Installer English, TagalogLeo has been with us since 2023.
Rolando Marquez
Installer English, TagalogRolando has been with us since 2023.
Romeo Cantacio
Installer English, TagalogRomeo has been with us since 2023.
Marcelino Cabbada
Installer English, TagalogMarcelino joined us in 2024 and brings extensive experience from his time as a fit-out supervisor and in the glass industry.
Renell Panahon
Installer English, TagalogRenell joined us in 2024.
Chandana Wijayarathna
Installer Sinhala, Tamil & EnglishChandana joined our team in 2024, bringing a strong background in carpentry and technical installations.
Vazir Singh
Installer English, Hindi, PunjabiVazir has been part of our Installation team since 2024.
Christopher Custodio
Installer English, TagalogChristopher has been with us since 2024 but has nearly eight years of installation experience. With skills in both carpentry and electrical work, he’s all about attention to detail and getting each job done right.
