Our Team
Our team consists of an international team of passionate and highly professional individuals that combined, can speak over 10 languages. We always strive to be considered to be the most reliable, friendly and responsible flooring specialists in the UAE and Middle East.
Leadership
Pauline Madani
Founder & Managing Director English, Swedish, FrenchHaving spent over two decades in the Middle East, Pauline converted a personal passion for Swedish wood flooring into a full-fledged business in 2006, and has since become a well-established and celebrated female business leader in an otherwise male-dominant flooring industry. Apart from Nordic Homeworx, Pauline is also an active member of the Swedish Business Council, a board member of Build Dubai and a mentor for the Young Professionals program in the UAE.
Amir Al-Madani
Chairman & Co-Founder English, Arabic, Swedish, CroatianAmir has been part of our leadership team since our foundation in 2006 and works with our Managing Director to plan and implement the company's strategies. After having spent most of his life in the Middle East, Amir has a deep well of knowledge in the region's diverse markets. Apart from Nordic Homeworx, Amir is also an entrepreneur, investor and chairman for diverse ventures globally.
Sales & Marketing
Ira Fil
Head of Sales English & UkrainianIra joined our sales team in 2019 as a Sales Executive and has since then become the spearhead of our Sales department. A certified Research Engineer with a Master’s degree in Radio and Television broadcasting, Ira is a positive people’s person with a lot of passion about working with clients to them help realise their visions.
Helena Lundberg Sutton
Marketing Manager English, SwedishJasna B. Dolovac
Director of Commercial Sales English, SerbianJasna joined our sales department in 2012. Her B.Arch diploma and work experience in the field give her a comprehensive understanding of the needs of architects and interior designers. She has worked across a wide range of commercial projects including iconic mega-developments, hospitality, F&B, education and wellness facilities.
Marites Saavedra
Sales Manager English, TagalogMarites has been an integral part of our team since 2008 and has held diverse roles over the years, from supporting with administration and logistics, to sales and after-sales. Having a strong knowledge about different departments of our company, combined with her expertise in the product, Marites is one of our most experienced Sales representatives.
Joy Sharrouf
Sales Executive - Commercial English, ArabicJoy is an experienced salesperson who joined us as Sales Executive in 2023. He has since become a specialist in commercial sales, where he utilises his degree in Interior Design to assist architects and interior designers with their projects, visions and requirements.
Samuel Wass
Sales Executive English, SwedishSamuel joined our team in 2024 with a degree in Carpentry and coming from a background of 6+ years of hands-on experience in wood construction and painting, as well as 10+ years in the F&B industry. He has a true passion for exceptional customer experiences and craftsmanship.
Metreen Wamalwa
Sales Executive English, SwahiliMetreen joined our team in 2024 and has a degree in Environmental Management and many years of experience in sales. With a background in the interior construction industry, she is dedicated to assisting clients fulfill their needs and ensuring a seamless experience throughout their journey.
Charmaine Z. Alfonso
Sales Associate English, TagalogCharmaine joined our team in 2022 and has a BSc in Tourism Management. She is an experienced Sales Associate with an extensive background in sales and is equipped with strong intrapersonal and customer service skills, expertly catering to our clients needs.
Lilybelle Glea
Sales Coordinator English, TagalogLilybelle joined our team in 2023 to provide administrative support and service to the sales team. As a BSBA Management graduate, she is an experienced Project and Sales Coordinator.
Elaine Ebis Abhishek
Sales Coordinator English, TagalogElaine joined our team in 2023 to provide administrative support to our sales team. A Tourism Management graduate, she has customer service experience and an extensive knowledge of the fit-out industry thanks to her experience as a Project Coordinator.
Suzette Villarin
Sales Coordinator English, TagalogSuzette joined our team in 2024 to provide administration support to the sales team. A computer engineering graduate, she is an experienced sales coordinator. With her strong background in customer service, Suzette is often the first point of contact for our new clients.
Finance
John Chacko
Senior Accountant English, Malayalam, HindiSince 2014, John has been a key member of our team, being our trusted supervisor of all our financial transactions and legal paperwork. He also oversees and supports our team with regards to any documentation and contracts.
Marsook Abdulla
Junior Accountant English, Malayalam, HindiMarsook joined our team in 2022 to support our finance department. He has a passion for numbers and holds an International Certification in Finance.
Rowena Rebustes Cuadrante
Accountant English, TagalogPeople & Processes
Nada Dabliz
People & Processes Coordinator English, Arabic, SwedishNada is an integral part of our administrative team, having been with us since 2007. With a long history in administrative support, Nada provides excellent support with daily tasks such as documentation, petty cash and receivables.
Vidhya Murugan
HR Coordinator English, Malayalam, Tamil, HindiVidhya joined our team in 2024 as HR Coordinator and holds an MBA with a major in Human Resource Management and a Bachelor of Commerce. As an experienced HR professional, Vidhya is known for leveraging strong organizational and interpersonal skills to effectively address complex HR challenges.
Customer Experience
Julyana S. Iñigo
Head of Customer Experience English, TagalogJulyana joined our team in 2011 to assist with administrative tasks but quickly became our international logistics expert and sales specialist. She now leads our Customer Experience department, ensuring our valued clients have the best experience and receive the utmost attention and care from our team.
Shallymar Dugang
Customer Experience Specialist English, TagalogShallymar joined us in 2021 to support our sales team and operations and has since progressed to specialise in Customer Experience. She maintains contact with our clients to ensure that we proactively manage maintenance and continue to exceed our customers’ expectations at all times.
Aline Candole
Customer Experience Coordinator English, TagalogAline joined our team in 2024 to support Customer Experience department. He holds a Bachelor of Education with a major in Human Kinetics and Sports, and comes with a strong background in customer experience. Aline leverages his customer service and technical expertise to address client needs and provide support.
German Latumbo
Customer Experience Specialist English, TagalogGerman initially joined us as an installer in 2021 but has since become a crucial member responsible for supporting our office team with daily tasks, as well as ensuring clients receive a pleasant experience during their visit to our showroom.
Mary Grace Jose
Customer Experience Concierge English, TagalogOrlando Cabbadu
After Care Team Lead English, TagalogOrlando has been with us since 2019 and is the leader of our After Care team.
Jhoegie Albino
After Care English, TagalogJhoegie has been with us since 2014 and specialises in After Care, providing maintenance and repairs for our existing clients.
Reynier Estabillo
After Care English, TagalogReynier has been with us since 2023 and specialises in After Care, providing maintenance and repairs for our existing clients.
Operations
Andrea Chikosi
Head of Operations EnglishAndrea joined us in 2021 to streamline and enhance our internal processes and customer journey. Her engineering background and MSc in Sustainable Development fuels her passion for growing the capabilities of our operations team. She is committed to delivering exceptional customer experiences and connecting UAE residents to sustainable living.
Projects | Operations
Adham Radwan
Head of Projects English, ArabicAdham joined us in 2022 to lead our Projects team and implement and improve project management practices. He is a PMP-certified Civil Engineer with experience within the UAE construction industry and is committed to executing our plans effectively and efficiently. Adham works hard to ensure that our customers receive the highest level of service standards.
Winston Dimaandal
Project Manager English, TagalogWinston joined our operations team in 2021 to help with the coordination between our installation teams and to ensure projects run smoothly. He believes that attention to every single detail and good communication is key to delight our customers. He is proactive and is continuously looking for new and better ways to improve our products and services to better meet the needs of our customers.
Marvin Corbito
Project Manager English, TagalogMarvin joined our operations team in 2023 to assist with the management of our projects. With a BSc in Engineering, great planning skills and many years of experience working with commercial projects, he is an excellent addition to our operations team.
Mariah Baltazar
Project Coordinator English, TagalogMariah joined our team in 2024 to help with administrative tasks and support the Projects team. She is a graduate of civil engineering with project coordination expertise and is committed to encouraging teamwork, communication, and efficiency to produce meaningful outcomes for our clients.
Technical | Operations
Petros Georgiou
Head of Technical English, GreekWith extensive experience in managing retail, hospitality and residential projects, Petros joined our team in 2021 to manage the planning and overseeing of our projects from ideation through to completion. His is our Technical expert, focusing on driving customer satisfaction for each project and site and is appreciated by our customers for his continuous support and attention to detail.
Joey Dela Rea
Architectural Draftsman English, TagalogJoey is our highly experienced architectural draftsman who has been with us since 2014. He provides on-site measurements, technical expertise and detailed drawings with quantity reports based on his calculations. Joey is also an expert with BIM objects and realistic renderings.
Emmanuelle Diaz
Architectural Draftsman English, TagalogEmmanuelle joined us in 2021 to support our architectural drafting department. He has a background as a project team leader in the design technical department doing detailed fit-out drawings, and is a mid-level Interior Designer.
Vanessa Ramos
Architectural Draftsman English, TagalogRic Abastillas
Technical Team Captain English, TagalogRic joined our team in 2014 and has an extensive background with carpentry and providing expert technical solutions.
Chandana Wijayarathna
Technical Installer Sinhala, Tamil & EnglishChandana joined our team in 2024 and has an extensive background with carpentry and technical installations.
Logistics | Operations
Revathi Sajikumar
Purchasing & Logistics Officer English, Malayalam, Hindi, TamilRevathi joined us in 2023 to manage our purchasing and logistics department. She is an Electrical Engineering graduate with a long background in logistics. Revathi is passionate about creating seamless processes to track our stock levels and ensuring project material orders are handled in the most efficient manner.
Amal Ashok Kumar
Operations Coordinator English, MalayalamAmal joined us in 2023 to support our operations department. A Mechanical Engineering graduate, Amal works with our logistics team to support with purchasing and coordination of deliveries.
Imran Ullah
Warehouse Supervisor English, UrduImran initially joined us in 2015 to support our operations and logistics department with project deliveries. He has since moved on to working directly with the supervision of our warehouse and inventory.
Shafic Kabuye
Warehouse Floor in Charge English, SwahiliShafic joined us in 2024 to support with the management of our warehouses.
Elmar Domingo
Warehouse Clerk English, TagalogElmar joined us in 2023 to support with the organisation of our warehouses and sample preparations.
Khalid Khan
Driver English, UrduKhalid joined our team in 2013 and has since been a crucial part in ensuring our deliveries reach their destinations on time.
Installation | Operations
Michael De Guzman
Team Captain English, TagalogMichael has been with us since 2018 and is one of our Installation Team Captains.
Mario Paranal
Team Captain English, TagalogMario has been with us since 2019 and is one of our Installation Team Captains.
Chris Telebrico
Team Captain English, TagalogChris has been with us since 2014 and is one of our Installation Team Captains.
Alwidz Turadji
Team Captain English, TagalogAlwidz has been with us since 2016 and is one of our Installation Team Captains.
Martin Cantaoi
Installer (Senior) English, TagalogMartin has been with us since 2011 and is one of our Senior Level Installers.
Angelbert Almanza
Installer (Senior) English, TagalogAngelbert has been with us since 2013 and is one of our Senior Level Installers.
Badin Tajul
Installer (Senior) English, TagalogBadin has been with us since 2017 and is one of our Senior Level Installers.
Rodello Mahidlawon
Installer (Intermediate) English, TagalogRodello has been with us since 2019 and is one of our Intermediate Level Installers.
Arnold Alandy
Installer (Intermediate) English, TagalogArnold has been with us since 2019 and is one of our Intermediate Level Installers.
Bernie Barbara
Installer (Intermediate) English, TagalogBernie has been with us since 2021 and is one of our Intermediate Level Installers.
Synold Magora
Installer (Intermediate) English, TagalogSynold has been with us since 2022 and is one of our Intermediate Level Installers.
Jomar Arsenal
Installer (Entry) English, TagalogJomar has been with us since 2022 and is one of our Entry Level Installers.
Junnel Jamaquin
Installer (Entry) English, TagalogJunnel has been with us since 2022 and is one of our Entry Level Installers.
Arnold Navarro
Installer (Entry) English, TagalogArnold has been with us since 2023 and is one of our Entry Level Installers.
Gherald De Guzman
Installer (Entry) English, TagalogGherald has been with us since 2023 and is one of our Entry Level Installers.
Leo Borbon
Installer (Entry) English, TagalogLeo has been with us since 2023 and is one of our Entry Level Installers.
Leo Lauron
Installer (Entry) English, TagalogLeo has been with us since 2023 and is one of our Entry Level Installers.
Rolando Marquez
Installer (Entry) English, TagalogRolando has been with us since 2023 and is one of our Entry Level Installers.
Romeo Cantacio
Installer (Entry) English, TagalogRomeo has been with us since 2023 and is one of our Entry Level Installers.
Marcelino Cabbada
Installer (Entry) English, TagalogMarcelino joined us in 2024 and is one of our Entry Level Installers.
Ralph Ramirez
Installer (Entry) English, TagalogRalph joined us in 2024 and is one of our Entry Level Installers.
Renell Panahon
Installer (Entry) English, TagalogRenell joined us in 2024 and is one of our Entry Level Installers.