Our Team
Every floor has a team behind it. Ours brings together experience, craftsmanship and a genuine commitment to helping people create homes and spaces they love. From your first showroom visit to project planning, installation and aftercare, we’re here to make every step of your flooring journey smooth, personal and enjoyable.
Leadership
Pauline Madani
Founder & Managing Director English, Swedish, FrenchIn 2006, Pauline converted a personal passion for Swedish wood flooring into a full-fledged business when co-founding Nordic Homeworx. Having spent over two decades in the Middle East, Pauline is also an active member of the Swedish Business Council, a board member of Build Dubai and a mentor for the Young Professionals program in the UAE.
Amir Al-Madani
Founder & Chairman English, Arabic, Swedish, CroatianAmir co-founded Nordic Homeworx in 2006 together with Pauline. After having spent most of his life in the Middle East, Amir has a deep well of knowledge in the region's diverse markets, and focuses on the company's strategies and growth. Apart from Nordic Homeworx, Amir is also an entrepreneur, investor and chairman for diverse ventures globally.
Sales & Marketing
Ira Fil
Head of Sales English, UkrainianIra joined our sales team in 2019 as a Sales Executive and has since then become the spearhead of our Sales department. A certified Research Engineer with a Master’s degree in Radio and Television broadcasting, Ira is a positive people’s person with a lot of passion about working with clients to them help realise their visions.
Helena Lundberg Sutton
Marketing Manager English, SwedishHelena joined us in 2024, bringing a Bachelor's Degree in Business and over a decade of marketing experience in the UAE. As our Marketing Manager, she leads strategic partnerships, builds our brand profile, and manages external communications and social media. A keen home renovator, Helena brings both professional expertise and personal passion to her role.
Jasna B. Dolovac
Director of Commercial Sales English, SerbianJasna joined our sales department in 2012. Her B.Arch diploma and work experience in the field give her a comprehensive understanding of the needs of architects and interior designers. She has worked across a wide range of commercial projects including iconic mega-developments, hospitality, F&B, education and wellness facilities.
Marites Saavedra
Residential Sales Team Lead English, TagalogMarites has been an integral part of our team since 2008 and has held diverse roles over the years, from supporting with administration and logistics, to sales and after-sales. Having a strong knowledge about different departments of our company, combined with her expertise in the product, Marites is one of our most experienced Sales representatives.
Joy Sharrouf
Business Development Manager English, ArabicJoy joined us in 2023 as a Sales Executive and quickly established himself as a specialist in commercial sales. With a degree in Interior Design, he brings valuable insight when supporting architects and designers with their projects, visions, and requirements. As Business Development Manager, Joy is focused on growing our business in Saudi Arabia while continuing to nurture strong client relationships in the UAE.
Samuel Wass
Sales Executive English, SwedishSamuel joined our team in 2024 with a degree in Carpentry and coming from a background of 6+ years of hands-on experience in wood construction and painting, as well as 10+ years in the F&B industry. He has a true passion for exceptional customer experiences and craftsmanship.
Metreen Wamalwa
Sales Executive English, SwahiliMetreen joined our team in 2024 and has a degree in Environmental Management and many years of experience in sales. With a background in the interior construction industry, she is dedicated to assisting clients fulfill their needs and ensuring a seamless experience throughout their journey.
Lilybelle Glea
Sales Coordinator English, TagalogLilybelle joined our team in 2023 to provide administrative support and service to the sales team. As a BSBA Management graduate, she is an experienced Project and Sales Coordinator.
Suzette Villarin
Sales Coordinator English, TagalogSuzette joined our team in 2024 to provide administration support to the sales team. A computer engineering graduate, she is an experienced sales coordinator. With her strong background in customer service, Suzette is often the first point of contact for our new clients.
Kristine Mariel Montallana
Sales Coordinator English, TagalogKristine joined us in July 2025 as a Sales Coordinator, bringing over a decade of experience in organised, service-driven roles. With a background in e-commerce, administration, customer service and reception, she also holds a Bachelor’s Degree in Information Technology.
Technical | Sales
Matthew Wilson
Head of Technical English, FrenchMatthew joined us as Technical Manager in 2024, ensuring every project meets the highest standards of quality and service. A skilled carpenter and joiner with over 20 years of experience, including an award-winning timber-framed eco-house in the UK, he brings exceptional craftsmanship and expertise to every installation.
Emmanuelle Diaz
Sr. Architectural Draftsman English, TagalogEmmanuelle joined us in 2021, bringing solid experience in architectural drafting and interior design. Previously a project team leader in technical design, he specialises in creating detailed fit-out drawings.
Joey Dela Rea
Architectural Draftsman English, TagalogJoey joined us back in 2014 with a qualification in Architectural Drafting Technology. With a background as a draftsman in the Philippines, he specialises in site measurements, detailed technical drawings and quantity reporting, helping ensure accuracy and efficiency across our projects.
Melanie Rodrigues
Architectural Draftsman English, HindiMelanie joined our Technical team in 2026, bringing a degree in Architecture and experience designing residential spaces. She combines creative thinking with technical precision, producing detailed drawings that support the successful delivery of every project. Her background in acoustic fitouts also gives her a strong understanding of how flooring contributes to both the performance and comfort of a space.
Kathleen Ringor
Architectural Draftsman English, TagalogKathleen joined our Technical team in 2026, bringing six years of architectural experience across a range of projects. She supports our team with detailed technical drawings and a practical approach to design, helping deliver spaces that are both functional and beautifully executed.
Ric Abastillas
Technical Team Captain English, TagalogRic joined our team in 2014 with an extensive carpentry background from the US. He loves working on villa installations where he provides technical solutions and interacts with clients to make sure they are happy with their new floors.
Jhoegie Albino
Technical Installer English, TagalogJhoegie, a former teacher and carpenter, has been with Nordic Homeworx since 2014, he recently transitioned from After Care to the Technical team. His enjoys bringing clients’ visions to life, especially on villa projects, where he enjoys delivering results that exceed expectations.
Nar Singh
Spray Painter English, HindiNar Singh has been working as a painter since 2008, specialising in wood staining and clean, high-quality finishes. He spent many years at Cherwell refining his craft before joining Nordic Homeworx in 2024. Today, he continues to bring out the best in every piece of wood through careful staining and skilled workmanship.
Chandana Wijayarathna
Technical Carpenter Sinhala, Tamil & EnglishChandana joined our team in 2024, bringing over 10 years of experience in carpentry, wooden flooring installation and joinery. Previously a carpenter supervisor and CEO of his own company in Sri Lanka, he takes pride in delivering high-quality work that meets both client and project manager expectations.
Finance
John Chacko
Senior Accountant English, Malayalam, HindiSince 2014, John has been a key member of our team, being our trusted supervisor of all our financial transactions and legal paperwork. He also oversees and supports our team with regards to any documentation and contracts.
Rowena Rebustes Cuadrante
Accountant English, TagalogRowena joined the Nordic Homeworx Finance team in 2024, bringing over 20 years of accounting and administrative experience in the UAE. A skilled accountant, she manages Accounts Receivable, collections, petty cash and invoicing, and also supports broader financial operations as a general accountant.
Abdul Rashid
Accountant English, Malayalam, HindiAbdul Rashid joined our Finance team in February 2025, bringing five years of experience in finance and accounting. A Certified Management Accountant with a Bachelor’s in Commerce, he focuses on financial reporting, analysis, payables, and taxation, helping keep our financial operations accurate and efficient.
HR
Catharina Ellermann
HR Manager English, German, French, SpanishCatharina joined us in 2025 as our HR Manager, bringing over a decade of HR experience from both SMEs and multinationals in the UAE. She focuses on developing talent and strengthening our organisational structure, always with a thoughtful, people-centred approach. Passionate about building a collaborative and supportive workplace, she helps our team grow and thrive.
Vidhya Murugan
HR Coordinator English, Malayalam, Tamil, HindiVidhya joined our team in 2024 as HR Coordinator and holds an MBA with a major in Human Resource Management and a Bachelor of Commerce. As an experienced HR professional, Vidhya is known for leveraging strong organisational and interpersonal skills to effectively address complex HR challenges.
Nada Dabliz
People & Processes Coordinator English, Arabic, SwedishNada is an integral part of our administrative team, having been with us since 2007. With a long history in administrative support, Nada provides excellent support with daily tasks such as documentation, petty cash and receivables.
Mona Abdulla Ahmed Saeed Alabdouli
Administrative Assistant English, ArabicMona joined our team in 2024, bringing a Bachelor's degree in Teaching. Her background in education makes her a valuable asset in supporting our team's learning and development.
Aftercare & Customer Experience
Julyana S. Iñigo
Head of Customer Experience English, TagalogJulyana joined our team in 2011 to assist with administrative tasks but quickly became our international logistics expert and sales specialist. She now leads our Aftercare & Customer Experience department, ensuring our valued clients have the best experience and receive the utmost attention and care from our team.
Shallymar Dugang
Aftercare Specialist English, TagalogShallymar joined us in 2021 to support our sales team and operations and has since progressed to specialise in aftercare. She maintains contact with our clients to ensure that we proactively manage maintenance and continue to exceed our customers’ expectations at all times.
Aline Candole
Aftercare Project Coordinator English, TagalogAline joined our team in 2024 to support the Aftercare department. He holds a Bachelor of Education with a major in Human Kinetics and Sports, and comes with a strong background in customer experience. Aline leverages his customer service and technical expertise to address client needs and provide support.
June Daphne Agor
Aftercare Coordinator English, TagalogJune joined Nordic Homeworx in 2025 to support the Aftercare team with both administrative and operational tasks. With a degree in Information Technology and over 10 years of experience in the UAE market, she brings a structured, detail-oriented approach to her role. June is a dedicated and goal-driven professional, committed to delivering a smooth aftercare experience and excellent service for our clients.
German Latumbo
Showroom Coordinator English, TagalogGerman initially joined us as an installer in 2021 but has since become a crucial member responsible for supporting our office team with daily tasks, as well as ensuring clients receive a pleasant experience during their visit to our showroom.
Mary Grace Jose
Office Coordinator English, TagalogGrace joined our office and showroom team in 2024, creating a warm and welcoming environment for our clients. She also plays a key role in supporting daily office operations, ensuring smooth and efficient service for all.
Flobelle "CJ" Villasan
Digital Support Coordinator English, TagalogFlobelle joined us in 2025 as Operations Coordinator, bringing over 16 years of experience in customer service, telesales and operations. With a background in team leadership and process improvement, she progressed to Digital Support Coordinator in 2026. She holds a Bachelor’s degree in Business Administration, majoring in Human Resource Development Management.
Orlando Cabbadu
Aftercare Team Lead English, TagalogOrlando joined Nordic Homeworx in 2019 and now leads our Aftercare Team. With a background in flooring and joinery from the Philippines, he previously worked as a factory supervisor managing diverse teams and custom projects, including flooring, pergolas, and wall cladding.
Elmar Domingo
Aftercare English, TagalogElmar joined us in 2023 to help organise our warehouses and sample preparations. In 2024, he moved to our After-Care team, where he provides maintenance and repairs for existing clients. He’s proud to be part of a team that’s all about learning and delivering a job well done.
Ronel Del Pilar
Aftercare English, TagalogRonel joined our Aftercare Team in 2024, bringing over five years of experience in the UAE and a versatile background in technical trades. Skilled in painting, plumbing, carpentry and flooring installation, he has a proven track record in delivering quality work across diverse projects.
Julius Gutierrez
Aftercare English, TagalogJulius joined our Aftercare team with 11 years of experience in carpentry and installation. Skilled in wooden flooring, decking and joinery work, he enjoys the hands-on nature of his role and takes pride in delivering high-quality results for every client.
Nelson Dano
Aftercare English, TagalogNelson joined Nordic Homeworx in 2025 as part of our Aftercare team. With a background in construction and tile installation, he takes pride in delivering clean, well-finished work that clients can appreciate.
Daniel Del Pilar
Aftercare English, TagalogDaniel joined Nordic Homeworx in 2025 as part of our Aftercare team. With a background in air conditioning maintenance and tile installation, he enjoys developing his skills while working closely with his teammates. He takes pride in delivering clean, high-quality work that leaves clients happy.
Vandolf Cabaddu
Aftercare English, TagalogVandolf joined Nordic Homeworx in 2025 as part of our Aftercare team. With a background in aluminium installation, he enjoys learning something new every day and is committed to delivering quality work. He approaches every project with care, following specifications closely and always giving his best to achieve a great result.
Operations
Andrea Chikosi
Head of Operations EnglishAndrea joined us in 2021 to streamline and enhance our internal processes and customer journey. Her engineering background and MSc in Sustainable Development fuels her passion for growing the capabilities of our operations team. She is committed to delivering exceptional customer experiences and connecting UAE residents to sustainable living.
Projects | Operations
Petros Georgiou
Head of Projects English, GreekWith extensive experience in managing retail, hospitality, and residential projects, Petros joined us in 2021 to lead our projects from concept to completion. As our technical expert, he ensures each project meets high standards, prioritising client satisfaction through his dedicated support and keen attention to detail - qualities our clients truly value.
Winston Dimaandal
Project Manager English, TagalogWinston joined our operations team in 2021 to help with the coordination between our installation teams and to ensure projects run smoothly. He believes that attention to every single detail and good communication is key to delight our customers. He is proactive and is continuously looking for new and better ways to improve our products and services to better meet the needs of our customers.
Marvin Corbito
Project Manager English, TagalogMarvin joined our operations team in 2023 to assist with the management of our projects. With a BSc in Engineering, great planning skills and many years of experience working with commercial projects, he is an excellent addition to our operations team.
Taha Saleh
Project Manager English, Arabic, SwedishTaha joined us in 2025 to support smooth project execution from planning to completion. With a background in electrical engineering and solid experience in fit-out and MEP project management, he’s passionate about building efficient workflows and delivering high-standard results.
Julhaiden Tasil
Project Coordinator English, TagalogJulhaiden joined us in 2025 as Project Coordinator, bringing over 11 years of experience in project management, telecommunications engineering, and technical support. With a degree in Electronics and Communications Engineering, she has worked on major infrastructure projects in the UAE and the Philippines. Her strong technical background and clear, solutions-focused approach help keep our projects organised and running smoothly.
Eugenio Jamaquin
Junior Project Coordinator English, TagalogNew to the team in 2024, Eugenio grew up around his father’s furniture shop in the Philippines. He’s motivated by learning from his colleagues and after spending a year on site he is now training to become a Project Coordinator.
Logistics | Operations
Revathi Sajikumar
Procurement & Logistics Executive English, Malayalam, Hindi, TamilRevathi joined us in 2023 to manage our purchasing and logistics department. She is an Electrical Engineering graduate with a long background in logistics. Revathi is passionate about creating seamless processes to track our stock levels and ensuring project material orders are handled in the most efficient manner.
Amal Ashok Kumar
Operations Coordinator English, MalayalamAmal joined us in 2023 to support our operations department. A Mechanical Engineering graduate, Amal works with our logistics team to support with purchasing and coordination of deliveries.
Imran Ullah
Warehouse Supervisor English, UrduImran initially joined us in 2015 to support our operations and logistics department with project deliveries. He has since moved on to working directly with the supervision of our warehouse and inventory.
Shafic Kabuye
Warehouse Floor In-Charge English, SwahiliShafic joined Nordic Homeworx in 2025 as Warehouse Floor In-Charge, bringing 9 years of experience in the UAE. He takes pride in keeping the warehouse organised, making it easier for the team to manage and find everything efficiently.
Khalid Khan
Driver English, UrduKhalid joined Nordic Homeworx in 2012 after previously working as an administrator and driver for a rental car company. Having lived in the UAE since 1998, he has become a valued member of the team, supporting our operations with his reliability and dedication.
Angelo Ladrido
Warehouse Clerk English TagalogAngelo joined Nordic Homeworx in 2025 as a Warehouse Clerk. With experience in warehouse operations in the UAE, he helps keep our warehouse organised, supports accurate inventory management, and ensures materials are prepared and available to keep projects running smoothly.
Installation | Operations
Michael De Guzman
Team Captain English, TagalogMichael has been with us since 2018 and is one of our Installation Team Captains, bringing experience in carpentry and wood flooring installation. He enjoys learning new skills every day and believes that clear communication, teamwork, and attention to detail are the foundation of every successful project.
Mario Paranal
Team Captain English, TagalogMario joined Nordic Homeworx in 2019 as an Installer, bringing over 20 years of experience in wood flooring installation. He enjoys the creativity of working with different flooring designs and takes pride in delivering clean, flawless installations that leave every client happy.
Chris Telebrico
Team Captain English, TagalogChris has been with us since 2014 and is one of our Installation Team Captains, bringing experience in both residential and commercial wood flooring installations. He enjoys seeing each space transformed and takes pride in delivering high-quality workmanship through careful preparation, attention to detail, and close collaboration with his team.
Alwidz Turadji
Team Captain English, TagalogAlwidz joined Nordic Homeworx in 2016 as an Installer, bringing experience in flooring and racking installation. He is committed to understanding the requirements of every project, delivering quality workmanship, and ensuring each installation is completed to the highest standard.
Martin Cantaoi
Installer English, TagalogMartin joined Nordic Homeworx in 2011 and is our longest-serving installer. With a background in carpentry, furniture installation and finishing, he enjoys the teamwork involved in every project and believes that good communication, attention to detail and understanding each client's requirements are key to delivering a high-quality installation.
Angelbert Almanza
Installer English, TagalogAngelbert joined Nordic Homeworx in 2013, bringing extensive experience in wood flooring installation. He enjoys working alongside his team and believes that good teamwork - and a bit of music on site! - helps create the best results. He takes pride in every installation, always double-checking his work to ensure a high-quality finish.
Badin Tajul
Installer English, TagalogBadin joined Nordic Homeworx in 2017 as an Installer, bringing a background in aluminium installation. Since moving into wood flooring, he has continued to build his skills through hands-on experience with a wide range of products and installation techniques. He approaches every project with dedication, always giving his best to deliver a high-quality result.
Rodello Mahidlawon
Installer English, TagalogRodello joined Nordic Homeworx in 2019 as an Installer, bringing extensive experience in wood flooring. He enjoys every stage of the installation process, taking particular pride in careful preparation, attention to detail and delivering a high-quality finish on every project.
Bernie Barbara
Installer English, TagalogBernie joined Nordic Homeworx in 2021 as an Installer, bringing a background as a blaster painter. He enjoys seeing the transformation that flooring brings to a space and takes pride in completing every installation with care, precision, and a high standard of quality.
Jomar Arsenal
Installer English, TagalogJomar joined Nordic Homeworx in 2022 as an Installer, bringing a background in drywall installation, partition systems and carpentry. He enjoys the satisfaction of seeing a project come together and takes pride in delivering quality workmanship through careful attention to detail, clear communication, and making sure every installation meets expectations.
Junnel Jamaquin
Installer English, TagalogJunnel has been with us since 2022 and brings a natural talent for woodworking to every project. In the UAE since 2014, he enjoys sharing his knowledge with the team and takes pride in delivering top-quality results.
Arnold Navarro
Installer English, TagalogArnold joined Nordic Homeworx in 2023, bringing a unique background in both technical training and carpentry. With experience in finishing carpentry and interior woodwork, he takes pride in delivering precise, high-quality installations, always paying close attention to detail and ensuring every project meets client expectations.
Gherald De Guzman
Installer English, TagalogGherald joined Nordic Homeworx as an Installer in 2023, bringing a background in masonry and carpentry. He enjoys seeing the transformation that wood flooring brings to a space and takes pride in delivering clean, carefully finished installations that are completed on time and to a high standard.
Leo Borbon
Installer English, TagalogLeo B joined Nordic Homeworx in 2023 as an Installer, bringing a broad fit-out background across villas, apartments, and commercial projects. With experience in wood and vinyl flooring, electrical work, plumbing, painting, furniture installation, tiling, and gypsum works, he enjoys expanding his knowledge of wood flooring and is committed to delivering quality installations and client satisfaction.
Leo Lauron
Installer English, TagalogLeo joined Nordic Homeworx in 2023 as an Installer, bringing a background as a furniture machine operator. He values the supportive culture at Nordic Homeworx and enjoys working alongside colleagues he considers like family. By following plans carefully, communicating with his team and paying close attention to every installation, he helps ensure each project is completed on time and to a high standard.
Rolando Marquez
Installer English, TagalogRolando joined Nordic Homeworx in 2023, bringing over 10 years of experience as a finishing carpenter and kitchen cabinet installer. He particularly enjoys installing wood and LVT flooring in linear, herringbone, and chevron patterns, as well as staircases. Careful planning, checking layouts and site conditions, and clear communication help him deliver a high-quality result on every project.
Marcelino Cabbada
Installer English, TagalogMarcelino joined Nordic Homeworx in 2024, bringing over 15 years of experience as a supervisor in the aluminium, glass, and fit-out industries. He particularly enjoys LVT installations and approaches every project as if it were his own home, following approved plans carefully to deliver a high-quality finish that clients can appreciate.
Renell Panahon
Installer English, TagalogRennel joined Nordic Homeworx as an Installer, bringing a technical background as a fiber optic technician. With hands-on experience in installations across ceilings, furniture, and residential spaces, he focuses on careful execution, double-checking details, and leaving every site clean and well organised once the work is complete.
Vazir Singh
Installer English, Hindi, PunjabiVazir joined Nordic Homeworx in 2024, bringing hands-on experience in wood and LVT flooring, as well as warehouse support. He believes good communication is key to a successful installation and works closely with his team leader to ensure every project is completed to a high standard.
Christopher Custodio
Installer English, TagalogChristopher has been with us since 2024 but has nearly eight years of installation experience. With skills in both carpentry and electrical work, he’s all about attention to detail and getting each job done right.
Monito Asibal
Installer English, TagalogMonito joined Nordic Homeworx in 2025 as an Installer, bringing experience as a site supervisor, cabinet and tile installer and carpenter. Originally from the Philippines, he has a strong background in carpentry and enjoys working on all aspects of installation, especially wood flooring.
Gurupal Jangir
Installer EnglishGurupal joined Nordic Homeworx as an Installer in 2025, bringing extensive experience in interior and exhibition projects, as well as joinery work in both the UAE and India. He is committed to delivering his best on every project, aiming to impress clients with high-quality workmanship.
Jhstine De Guzman
Installer English, TagalogJhstine joined Nordic Homeworx in 2025 as an Installer, bringing practical experience in woodcrafting, including making furniture. He focuses on understanding clients’ needs and always gives his best to ensure every project is completed successfully.
Bengie Barbara
Installer English, TagalogBengie joined Nordic Homeworx in 2025 as an Installer, bringing carpentry experience in cutting, shaping and installing wood, assembling furniture and performing repairs. New to Dubai he is eager to learn joinery skills and focuses on precision, careful workmanship and clear communication to ensure every project meets client expectations.
Albin Zita
Installer English, TagalogAlbin joined Nordic Homeworx as an Installer, bringing experience in installation and joinery work both in the UAE and his home country. He ensures every project is completed to the highest standard, making sure clients are fully satisfied before finishing the job.
Rhodel Buendia
Installer English, TagalogRhodel joined Nordic Homeworx in 2025 as an Installer, bringing experience in cladding installation and joinery work. With a background in cabinet installation in the Philippines, he focuses on careful workmanship and attention to detail to ensure every project meets client expectations.
Jahzel Unabia
Installer English, TagalogJahzel joined Nordic Homeworx in 2025, bringing experience as an assembly technician and joinery supervisor. New to wood flooring installation, he has embraced the opportunity to learn and enjoys being part of the supportive Nordic Homeworx team. He believes clear communication, teamwork, and attention to detail are essential to delivering high-quality installations and a smooth experience for every client.
