Meet our dynamic team! We are proud to have an international team of passionate and highly professional individuals that speak over 10 languages. We always strive to be identified as the most reliable, friendly and responsible flooring specialists in the UAE and Middle East.
Leadership
Pauline Madani
Founder & Managing Director English, Swedish, FrenchHaving spent over two decades in the Middle East, Pauline converted a personal passion for Swedish wood flooring into a full-fledged business in Dubai in 2006. Apart from Nordic Homeworx, Pauline is also the President of the Swedish Business Council, a board member of Build Dubai and a mentor for the Young Professionals program in the UAE.
Amir Al-Madani
Chairman English, Arabic, Swedish, CroatianAmir works with our Managing Director to ensure that the company is effectively setting and implementing its direction and strategy.
Sales & Marketing Department
Jasna B. Dolovac
Director of Commercial Sales English, SerbianJasna joined our sales department in 2012. Her B.Arch diploma and work experience in the field give her a comprehensive understanding of the needs of architects and interior designers. She has worked across a wide range of commercial projects including iconic mega-developments, hospitality, F&B, education and wellness facilities.
Marites Saavedra
Sales Manager English, TagalogMarites has been an integral part of our team since 2008 and has held diverse roles over the years, from supporting with administration and logistics to sales and after-sales. Having the strong experience in different departments, combined with her expertise in sales, has lead to maximum client satisfaction over the years.
Iryna Fil
Sales Manager English, Ukrainian & RussianIryna joined our sales team in 2019 and is a Research Engineer with a Master’s degree in Radio and Television broadcasting. She is a positive people’s person and passionate about working with homeowners to realise their visions.
Iryna B.
Showroom & Sales Specialist English, Russian, ArabicIryna joined us in 2023 to enhance our client experience in our showroom. Thanks to her background in customer service and sales, she creates a welcoming and hospitable environment for our clients while assisting them to find the perfect floor.
Charmaine Zarnie Alfonso
Sales Coordinator English, TagalogCharmaine joined our team in 2022 and has a BSc in Tourism Management. She is an experienced Sales Coordinator with an extensive background in the area and strong intrapersonal skills. Charmaine is proficient in teamwork and high productivity, providing excellent support for our sales team.
Maria Norrman
Marketing Manager English, Swedish & ItalianMaria joined us in 2023 with close to 18 years experience in both Marketing and Dubai. She is an expert in developing and implementing marketing strategies and campaigns that drive business growth. She is personable and passionate about leveraging industry best practices to better connect with our customers.
Operations Department
Andrea Hesketh
Operational Excellence Manager EnglishAndrea joined us in 2021 to streamline and enhance our internal processes and customer journey. Her engineering background and MSc in Sustainable Development fuels her passion for growing the capabilities of our operations team. She is committed to delivering exceptional customer experiences and connecting UAE residents to sustainable living.
Adham Radwan
Head of Projects English, ArabicAdham joined us in 2022 to lead our Project Management Office and implement and improve project management practices. He is a PMP-certified Civil Engineer with experience within the UAE construction industry. He is committed to executing our plans effectively and efficiently and works hard to ensure that our customers receive the highest level of service standards.
Jamil Chaaraoui
Technical Mastery Manager English, Arabic, SwedishJamil has been an instrumental member of our team since the company's formation in 2006, leading the installation department. Today, Jamil is our technical expert, specialising in providing solutions for complex installations and problem solving. He is also leading our Kährs Academy, providing Kährs flooring installation training for installers across the region.
Petros Georgiou
Project Manager English, GreekWith extensive experience in managing retail, hospitality and residential projects, Petros joined our team in 2021 to manage the planning and overseeing of our projects from ideation through to completion. His is now focussed on driving customer satisfaction for each project and site. He is appreciated by our customers for his continuous support and attention to detail.
Winston Dimaandal
Junior Project Manager English, TagalogWinston joined our operations team in 2021 to help with the coordination between our installation teams and to ensure projects run smoothly. He believes that attention to every single detail and good communication is key to delight our customers. He is proactive and is continuously looking for new and better ways to improve our products and services to better meet the needs of our customers.
Shallymar Dugang
Customer Excellence & After Sales Coordinator English, TagalogShallymar joined us in 2021 to support our sales team and operations and has since progressed to our customer excellence department. She remains in touch with our existing clients to ensure that we proactively manage maintenance and continue to exceed our customers’ expectations at all times.
Joey Dela Rea
Architectural Draftsman English, TagalogJoey is our highly experienced architectural draughtsman who has been with us since 2014. He provides on-site measurements, technical expertise and detailed drawings with quantity reports based on his calculations. Joey is also an expert with BIM objects and realistic renderings.
Emmanuelle Diaz
Architectural Draftsman English, TagalogDescription: Emmanuelle joined us in 2021 to support our draughting department. He has a background as a project team leader in the design technical department doing detailed fit-out drawings and is a mid-level Interior Designer.
Revathi Sajikumar
Purchasing and Logistics Officer English, Malayalam, Hindi, TamilRevathi joined us in 2023 to manage our purchasing and logistics department. She is an Electrical Engineering graduate with a long background in logistics. She is passionate about creating seamless processes to track our stock levels and ensuring project material orders are handled in the most efficient manner.
Neil Quinto
Operations Coordinator English, TagalogNeil supports our project managers and installation teams. Since 2018, he has been handling scheduling, internal purchases and site permits to ensure all our projects run smoothly.
Organisational Excellence Department
Julyana S. Iñigo
Organisational Excellence Manager English, TagalogJulie joined our team in 2011 to assist with administrative tasks but soon became our international logistics expert and sales specialist. She now dedicates her broad experience across departments and her passion for people to the continuous growth and improvement of our organisation.
Nada Dabliz
Organisational Specialist English, Arabic, SwedishNada has a long experience in administration. She supports both our organisational excellence and finance departments on daily administrative tasks, legal documentation, petty cash and receivables.
German Latumbo
Material & Inventory Specialist English, TagalogGerman supports the office team and clients in our showroom. He handles our sample room to ensure that our samples are readily available for clients and assists our sales team with sample deliveries.
Finance Department
John Chacko
Senior Accountant English, Malayalam, HindiSince 2014, John has been managing all our invoices and payments. He also oversees all our legal documents, ensuring they are up to date and in order.
Marsook Abdulla
Junior Accountant English, Malayalam, HindiMarsook joined our team in 2022 to support our finance department. He has a passion for numbers and holds an International Certification in Finance.
