The latest InsideOut issue is up for grabs today, and this is one of our most anticipated ones of the year. The special flooring issue covers all types of flooring, and inspires with various colour palettes, diverse interior design schemes, price ranges and invites you to discover the interiors of four beautiful showrooms/spaces in Dubai.
One of the locations used was our very own showroom, where not only a variety of our Kährs wood flooring and other beautiful flooring materials were featured, but also our Mr Perswall wallpaper (by Kollektion & Co), iconic Egg Chair (by Fritz Hansen) and IKEA Stockholm coffee table that gracefully added to the nature feel.
Watch the Behind the Scenes video of the photo-sessions at the different locations here.
Oak Trollaborg from Kährs Craftsman collection is a tribute to the classically rustic, hand-crafted look that is reminiscent of the natural Swedish cottages in the green countryside.
The collection consists of a series of exclusive 1-strip oak flooring distinguished by a dramatic, rustic character and a raw vintage feel. Craftsman Collection includes six nature oiled 1-strip floors, from powdery white to dark smoke grey. Hand processed in different ways to emphasize grain and knots and to produce a unique surface that enhances the wood’s structure.
Oak Trollaborg was chosen as the floor for our new showroom/office space in Dubai, where our focus has been to create a holistic modern Scandinavian ambiance, and acts as a perfect representation of our Swedish heritage.
Yesterday was spent celebrating the traditional Swedish Midsummer in Skansen, an open air museum and zoo in Sweden located on the island Djurgården in Stockholm.
At Midsummer, the Swedish summer is a lush green with nature in full bloom, and the nights are scarcely dark at all. In the north, the sun never sets.
This is Sarah, Nordic Homeworx Marketing Coordinator, and I have left the extreme Dubai heat for a summer holiday in my home country Sweden (Stockholm) for the next 10 days!
Next week I will be driving down to Kährs factory in Nybro, deep in the heart of the southern Swedish forest, where Kährs has remained since it was founded in 1857. This will be my first time visiting Kährs factory, and I am looking forward to learn more about the history and manufacturing processes behind the beautiful Kährs wood floors that we are agents for in the UAE and Middle East.
Stay tuned to follow me during my stay in Sweden!